Category Writing

How Can a White Paper Support Sales and Marketing?

Writing

How Can a White Paper Support Sales and Marketing?

by: Christine Taylor

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)
Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff...

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Editing Secrets

Writing

Editing Secrets

by: Laura Backes

Once you’ve plotted out your book, developed the characters and written the last word of text, the real work begins. As busy editors are bombarded with hundreds or even thousands of submissions a year, it’s more important than ever that authors apply their own editing skills to their manuscripts before putting them in the mail. Checking your basic grammar and spelling are of course important, but authors need to go beyond surface editing if their work has a chance of catching an editor’s eye.
* Trim, tighten, hack away. First, second and even third drafts of manuscripts are almost always laden with extra words and scenes. Take a break from your book and then read it through with a fresh eye...

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Writing Short Info Reports

Writing

Writing Short Info Reports

by: Dan J. Fry

People want information, they want it quick, frequently in short form, and straight to the point. Its no wonder that they go straight for a computer connected to the internet to find anything from how to grow tomatoes to choosing a web host.
As a home business owner, this “information revolution” as I like to call it, is only to your benefit. After all, you are in the business of trying to give people what they want time and again. So, give them the information they crave.
Now, e-books are a wonderful way to , but in the spirit of the Infopreneur, short high content reports which I like to call info-reports are perhaps even better. If formulated carefully, they can even be put to use to literally explode the size of an opt-in list of subscribers...

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Titles (and Subtitles) Sell Books!

Writing

Titles (and Subtitles) Sell Books!

by: Joni Hamilton

Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book.
Watch people who are browsing in a bookstore. A catchy title grabs their interest and makes them reach for the book out of curiosity. A great title makes browsers think, “Really?” or “What does THAT mean?” or “That’s what I need”. Think long and hard when choosing your book’s title. The title must give some clues about the book’s contents in a snappy “one-liner”.
Many authors struggle fiercely with the title choice, not realizing that the title is there somewhere in the book’s contents...

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8 Advantages to Writing a Book as an Entrepreneur

Writing

8 Advantages to Writing a Book as an Entrepreneur

by: Denise Hamilton

As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know.
1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from the business person who wrote the book on widgets? New customers are more likely to take advice from, or purchase the services/products from, an established author...

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